Attract + Engage = Enroll
Introducing the HigherYield® solution!
Identify the right students
Start with the power of the GRE® Search Service and the TOEFL® Search Service to find the students who are the best fit for your programs.
Smart Student Recruitment and Enrollment Management
We get it. Higher education marketing is challenging, now more than ever. You need to be able to identify and reach qualified prospects and find ways to engage with them throughout the application, admissions and enrollment processes. Getting the right students to your institution can seem like a daunting task, but it no longer has to be. Let the HigherYield® solution build you a bigger, better class starting with immediate, personalized, relevant and targeted communication plans.
Brought to you by Educational Testing Service (ETS) and Liaison International, the HigherYield solution will help you seamlessly find your ideal pool of applicants and develop, launch and manage dynamic multichannel communication plans that will make those prospects want to engage.
How it works…
Locate your list
GRE® Search Service & TOEFL® Search Service
With thousands of search combinations, the GRE® Search Service and the TOEFL® Search Service are the foundation of every recruitment campaign.
Personalize your marketing
The HigherYield Solution Campaign Packages
Our professional marketing packages are designed to fit your specific needs and make full-campaign customization the foundation for your team’s next communication strategy.
- SEARCH & REACH
- Connect on any device.
- Full-service personalized email campaign with advanced analytics.
- REACH & RESPOND
- Engage student inquiries.
- Integrated emails, lead forms, landing pages and analytics.
- PINPOINT & TRACK
- Connect to the campaign.
- Marketing platform access for real-time campaign management.
- ENGAGE & ENROLL
- Elevate your enrollment.
- Full scale enrollment marketing and management solution.
Elevate your campaign with multichannel marketing
When communicating to the students of today, it isn’t just about what you say, but also how you send it.
Optimize your outreach with unique solutions developed by higher education marketing professionals for higher education enrollment professionals.
Our solution is unique to higher education marketing and makes personalized print stand out in a digitally saturated world. Experience increases in student engagement and response rates by thinking outside the inbox with relevant, tangible messaging that hits home. Literally.
The cost-effective, concentrated way to advertise to your strongest prospective students. Deliver the right message to a generation that demands relevancy and a two-way dialogue.
Generation Z spends more than three hours per day on their cellphones. When done right, texting can have the highest response rate of any channel of communication.
What our clients have to say
“Powerful and intuitive. Using EMP has helped give us new insight and control into the cultivation of our prospective applicants.”
“FINALLY, after years of banging my head against a wall with CRM companies, we have found a painless, usable, robust, and user-friendly solution.”
“In a time when admissions is increasingly being asked to do more with less, using Liaison’s Enrollment Marketing Platform has proven to be invaluable. EMP helps automate our process without losing sight of immediacy, personalization, and thoroughness of response.