Campaign Packages - HigherYield

Search Services

GRE® Search Service & TOEFL® Search Service

Find the right students for your program! Pinpoint your ideal prospective applicants and execute your communication plans with the precision you need to meet your specific recruitment goals.

Use the GRE® Search Service to tap into a database of 500,000+ individuals from around the world who have already taken a decisive step toward pursuing an advanced degree. With database updates twice per week, fresh names are always available.

Use the TOEFL® Search Service to identify ideal international students for your undergraduate, graduate and English-language programs from a database of over 1 million prospects from 180 countries.

With thousands of search combinations, make the GRE Search Service and the TOEFL Search Service the foundation of every recruitment campaign.

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Search & Reach

The HigherYield™ Solution Campaign Package

Powerful lead generation! Develop and distribute proactive outbound communications to your ideal pool of prospective students who met your targeted applicant criteria and have opted in to hear from programs like yours.

Six customized lead generation email communications
Award-winning creative and marketing strategy teams will build a powerful, personalized campaign for you
Campaign performance reports

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Reach & Respond

The HigherYield Solution Campaign Package

Engage now! Leverage the power of Search & Reach and then immediately respond to your prospects’ initial inquiries.

Six customized lead generation email communications
Award-winning creative and marketing strategy teams will build a powerful, personalized campaign for you
Campaign performance reports
Configurable, dynamic inquiry response form
Personalized, variable landing page with links to school website
Immediate email response to inquiries
Daily conversion reports

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Pinpoint & Track

The HigherYield Solution Campaign Package

Take control! Take advantage of all of the benefits from Reach & Respond and add access to our powerful Enrollment Marketing Platform (EMP) that drives your campaign.

Six customized lead generation email communications
Award-winning creative and marketing strategy teams will build powerful, personalized campaign for you
Configurable, dynamic inquiry response form
Personalized, variable landing page with links to school website (PURL)
Immediate email response to inquiries
Access to Enrollment Marketing Platform (EMP) dashboard includes:
– real-time campaign performance and funnel analysis
– multi-channel campaign management
– prospect behavioral scoring to see degrees of interest
– ability to download inquiry data at anytime

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Engage & Enroll

The HigherYield Solution Campaign Package

Best-in-class technology! Build the ultimate communication plan with a custom solution using our powerful Enrollment Marketing Platform (EMP). Built uniquely for higher education, EMP provides you with all the right tools to build a bigger, better class. Combined with our award-winning creative and marketing strategy teams, you will now have a complete solution, from engaged to enrolled.

A versatile marketing platform with an optional customer relationship management (CRM) solution to transform how your team oversees recruiting and admissions
Dynamic, individualized and customizable student sites that make your institution feel more like home before they even step foot on campus
Campaign analytics, event management and behavior scoring to build stronger relationships with your prospects
Spam Scanner assures your emails are reaching inboxes by testing, analyzing and optimizing communications before you click Send
A team of higher education marketing experts to help develop your lead-generation campaign to supplement limited bandwidth and/or expertise of campus staff
Highly personalized multichannel communication plans to prospective students to generate a higher yield

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Compare Packages

	Search Services	Search & Reach	Reach & Respond	Pinpoint & Track	Engage & Enroll
GRE/TOEFL Search Services	✔︎	✔︎	✔︎	✔︎	✔︎
Integrate Student List Data		✔︎	✔︎	✔︎	✔︎
Targeted Variable Emails (6)		✔︎	✔︎	✔︎	✔︎
End of Campaign Performance Reports		✔︎	✔︎	✔︎	✔︎
Configurable Inquiry Response Form			✔︎	✔︎	✔︎
Personalized “Thank You” Page with Institutional Branding			✔︎	✔︎	✔︎
Data Feed of New Inquiries			Weekly	Daily	On Demand
On Demand Training Resources				✔︎	✔︎
EMP System Access				Limited	Full

With EMP you can…

Review campaign performance and funnel analysis in real-time
See individual recipient’s tracked behavioral scores
Query and search data in real-time
Change any content of the search campaign immediately
Manage prospects from engaged to enrolled
And much, much more!

Ready to get started?

Complete this short form to get information on setting up a free consultation call with one of our enrollment marketing experts.

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