Attract + Engage = Enroll
Introducing the HigherYield® solution!
We get it. Higher education marketing is challenging, now more than ever. You need to be able to identify and reach qualified prospects and find ways to engage with them throughout the application, admissions and enrollment processes. Getting the right students to your institution can seem like a daunting task, but it no longer has to be. Let the HigherYield® solution build you a bigger, better class starting with immediate, personalized, relevant and targeted communication plans.
Brought to you by Educational Testing Service (ETS) and Liaison International, the HigherYield solution will help you seamlessly find your ideal pool of applicants and develop, launch and manage dynamic multichannel communication plans that will make those prospects want to engage.
Start with the power of the GRE® Search Service and the TOEFL® Search Service to find the students who are the best fit for your programs.
Developed by ETS, the leader in global high-stakes assessment programs, the GRE® Search Service and the TOEFL® Search Service enable you to use customized searches and targeted recruiting to identify qualified applicants who have personally opted in to hear from programs like yours.
With the GRE Search Service, reach prospects worldwide who have demonstrated graduate-level readiness.
Use the TOEFL Search Service to reach international students with the right English-language proficiency for your undergraduate, graduate and English-language programs.
Work with a team of experienced enrollment marketing professionals who are passionate about helping you create a communication plan that clearly defines your message. Whether you seek an automated email blast campaign or an entirely new communication strategy, you’ll have the resources you need to develop persuasive campaigns to increase engagement and enrollment.
Take advantage of user-friendly campaign tools that allow you to track personalized engagement, gain powerful insights from data analytics and send automated responses with relevant messaging at exactly the right time for maximum impact.
GRE® Search Service & TOEFL® Search Service
With thousands of search combinations, the GRE® Search Service and the TOEFL® Search Service are the foundation of every recruitment campaign.
The HigherYield Solution Campaign Packages
Our professional marketing packages are designed to fit your specific needs and make full-campaign customization the foundation for your team’s next communication strategy.
When communicating to the students of today, it isn’t just about what you say, but also how you send it.
Optimize your outreach with unique solutions developed by higher education marketing professionals for higher education enrollment professionals.
“Powerful and intuitive. Using EMP has helped give us new insight and control into the cultivation of our prospective applicants.”
“FINALLY, after years of banging my head against a wall with CRM companies, we have found a painless, usable, robust, and user-friendly solution.”
“In a time when admissions is increasingly being asked to do more with less, using Liaison’s Enrollment Marketing Platform has proven to be invaluable. EMP helps automate our process without losing sight of immediacy, personalization, and thoroughness of response.